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Burger King Is Selling Beer With Its Burgers in the UK

Burger King Is Selling Beer With Its Burgers in the UK


Burger King is now offering American beer on the menu in select locations in the UK between 11 am and 8 pm

Get your Whopper with a side of wasted.

Just call them “Boozy King.” Burger King U.K. has announced that select restaurant locations across the pond will begin offering beer on the menu.

Right now, beer will be the only alcoholic beverage allowed at Burger King, and it will be served between 11 a.m. and 8 p.m. (which means, sadly, no late-night beer and burger runs to BK).The draft served at the fast food chain is rumored to be an American brand, and must have a five percent alcohol content or lower, according to The Metro UK.

The Burger King in Waterloo Station will be the guinea pig in this alcoholic experiment, following approval from the local council. Expanding the concept to other locations across the U.K. and Europe might be a bit of a challenge, however. Local governments have already turned down alcohol-friendly Burger Kings in Victoria and Paddington.

This is hardly the first time a fast food chain has begun serving alcohol: Taco Bell has already been selling its frozen drinks made with vodka and tequila at select locations, and the Burger King Whopper Bar — a trendy Burger King offshoot with locations in Las Vegas and Florida — has been selling a variety of domestic drafts since 2010.


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”


End the beef: why Burger King wants people to eat at McDonald's

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Burger King . magnanimous or sneaky? Photograph: Burger King/PA

Last modified on Tue 3 Nov 2020 18.28 GMT

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

Appearance: Ubiquitous. It has 18,000 outlets in 100 countries half of them are in the US.

Whopping: Indeed.

A ruthless fast-food company in cut-throat competition with McDonald’s, presumably? That has certainly been the case up to now. You are of course thinking of the legendary burger wars of the 1970s and 80s when McDonald’s, the No 1 player in the market, Burger King and Wendy’s spent hundreds of millions of dollars attacking each other.

Naturally. They savaged the size of their rivals’ burgers and their content – “Where’s the beef?” demanded Wendy’s with a slogan that entered the political lexicon. However, for Burger King and Wendy’s, the wall-to-wall advertising designed to eviscerate the opposition failed to prevent huge financial losses.

Halcyon days. A boom time for advertising companies, for sure, but the war is over.

What do you mean? You haven’t looked at Burger King’s Twitter account recently?

I’ve been rather preoccupied with the US presidential election. Well, take a look.

Why don’t you just tell me what they’re saying instead. OK, they think you should go and get a takeaway from McDonald’s.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

&mdash Burger King (@BurgerKingUK) November 2, 2020

WHAT? Yes, Burger King UK posted a short message under the headline “ORDER FROM McDONALD’S”.

What’s their game? “We never thought we’d be asking you to do this,” says the post, “but restaurants employing thousands of staff really need your support at the moment.” It also namechecks KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s Pizza and Leon.

That’s rather sweet: Some have admired this act of fellowship among fast- food chains. Others are more sceptical.

Go on: “Thank you, multibillion-dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn’t completely suck,” says one unimpressed tweeter.

Cynic! The Burger King post does end with a plug for its own product – “Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing” – so a touch of healthy (or even unhealthy) scepticism may be in order.

This reminds me of something. Gerald Ratner?

No, Ratner was different. He attacked two of his own products and almost destroyed his jewellery business in the process. This is subtler – bigging yourself up by drawing attention to your main rival. Like Avis basing its “We try harder” advertising on being No 2 in the market to Hertz?

Closer, but the real parallel is with the classic 1947 film Miracle on 34th Street, where Santa Claus gets New York department stores Macy’s and Gimbels to each recommend shopping at their rival. This apparently deranged act wins undying consumer loyalty. I don’t see it catching on, personally. They will be running attack ads again next year.

Do say: “What a lovely gesture in these difficult times.”